The SEM (Search Engine Marketing), also known as Search Advertising, it’s mainly built on the knowledge of the final customer. In this case, the strategy focuses on a specific target and behavior. This allows the ROI to be much more effective in the short term and the investment is not diluted in advertising loss. social marketing social network marketing
A Search Engine Optimization (SEO) strategy allows positioning your website to appear higher in relevance during search engine queries. Content being the most important factor in the search algorithms across all search engines, the content in your website must be tied to the strategy, otherwise it will not yield good results. We design these strategies, finding the right keywords and writing the ideal content to achieve goals in the shortest time possible.
Your brand is the most important thing for your company and it affects directly your financial results. Knowing what people say in social networks about your brand, its products or services, will allow you to act quickly. A positive valuation of your brand benefits the positioning in the search engines. Users place high value in the online opinion of other users
Content Marketing is the key for every Digital Marketing Strategy, it consists in generating the information that each segment wants to hear in the way they want to hear it. Usually, the companies send content that the final customer doesn´t feel the “value” and, therefore, they omit it. The result is money lost.
Social Media Networks aren´t just for sharing or publishing content; they are the playing field in which your customers and prospects interact with your brand. Understanding who they are, how they behave, what makes them happy, etc. allows you to select de appropriate social network to communicate with them.
There is the perception that e-mail has become obsolete for marketing, and nothing could be further from reality. E-mail Marketing is one of the most powerful tools to deliver content of value to customers, offering a sense of exclusiveness, especially when it is personalized.